How Do Brand Managers Conceptualise Brands?
European Patent Bulletin 2015/13
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CO-CREATION OF BRAND VALUE. The new source for competitive advantage Maria del Carmen Lahoz Marco http://hdl.handle.net/10803/40
The Offshoring Challenge
Abstract
References
THE INFLUENCE OF ATTITUDES TOWARDS SPONSORSHIP ON THE PSYCHOLOGICAL SPECTATOR SEGMENTATION: A CASE STUDY OF MALMÖ FF AND PUMA A
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CHAPTER TWO: LITERATURE REVIEW
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Nationwide Mutual Funds
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THE INFLUENCE OF ATTITUDES TOWARDS SPONSORSHIP ON THE PSYCHOLOGICAL SPECTATOR SEGMENTATION: A CASE STUDY OF MALMÖ FF AND PUMA A
CHAPTER TWO: LITERATURE REVIEW
Francisco J. Martínez-López Rafael Anaya-Sánchez Rocio Aguilar-Illescas Sebastián Molinillo Using the Social Web for Brandin
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