A History of Athletic Sports Endorsement - The Manual
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
In the college sports pay era, women are emerging as big winners
Adidas announces the obvious: It won't drop athletes if they come out as gay - Outsports
Adidas Is About to Make Kanye West More Than Famous (It Could Make Him Rich) | Inc.com
Which NBA players have their own signature sneaker? Nike and Adidas lead player endorsements | Sporting News